Up&Go Sponsors Great Run Series

Friday 13 January 2017

Life Health Foods’ Up&Go has signed up as the official breakfast drink partner of Simplyhealth Great Run Series and Great Swim.

Life Health Foods’ Up&Go has signed up as the official breakfast drink partner of Simplyhealth Great Run Series and Great Swim.

The agreement will see the brand sponsor 21 events through the year, including the Simplyhealth Great North Run in September, reaching an estimated audience of 6.8 million consumers through TV, branding, print, sampling, PR and social media.

The sponsorship deal with the two annual sporting series was “a perfect fit with Up&Go’s unique active lifestyle brand ethos”, said James McMaster, CEO at Life Health Foods.

“We believe in taking part in activities that are challenging, fun and most importantly accessible to all.”

Nicky Homes, commercial director of the Great Run Company, added: “A healthy breakfast is an essential part of preparation on the day of our events, so we are thrilled Up&Go will provide its convenient breakfast drink to all participants.”

PR & Press Contact

To get in touch about press opportunities at any of our events please contact:

Nicola Hedley
nicola.hedley@thegreatruncompany.com
Tel: +44 (0) 191 226 3231