Our partners are vital to our on-going development and we are keen to work with brands. We can help you meet your individual brand objectives and tell your own brand story through our broad range of communications channels; TV broadcasts, e-communications, social media and on the day event activation.
We have a wide range of partnership opportunities on a national, regional or event by event basis.
To maximise fundraising, Enthuse delivered a white label fundraising platform for all events which is built into the entry registration process for a seamless participant experience. 50,000+ pages are created annually and both the event and partner brands benefit from exposure to an additional 19 donors per fundraiser.
To promote an offer on holidays to its flagship hotel brand, TUI BLUE, TUI introduced a massage service at each Great Run. Participants could book online or walk in on the day. Thousands of massages were given with two thirds opting in to TUI comms. The Great Run team delivered the activation in a turn-key operation.
INEOS encouraged activity amongst children through the creation of a new white label event series, Go Run For Fun. Over a five year period, more than 330,000 children from local schools took part in the UK, France, Germany, Belgium, Italy, Switzerland, Norway, the USA, Mexico and Singapore, running 2km on memorable event days.
Duracell amplified their #runforlonger by recruiting 220 expert club runners to pace participants. Pacers were branded as Duracell bunnies and complemented by warm-ups and #DURA-Selfie cheer boards. The campaign returned £1.95 million in TV exposure and 72% of runners said they were more likely to buy from Duracell.
Bank of Scotland, former title partner of the Great Scottish Run, created a ‘Wall of Support’ campaign. Over 5,500 supporters submitted messages which were automatically displayed to their runners on digital screens as they ran on event day. The campaign received a 34% email click rate and the bank reached 1.15 million people on Great Scottish Run social media.
The Great Run Company are dedicated to delivering the biggest, loudest and most inclusive mass participation sports events in the UK. Our events provide people of all ages and all abilities challenges that inspire them to get fit and active and to raise money for a huge range of charities.
Our events facilitate around £30m in charity fundraising. The millions raised for charity and the personal stories and challenges that fundraisers bring are integral to our events. We are keen to support our charity partners, maximising participant fundraising and offering our charities the best possible support.
We have a wide range of opportunities on a national, regional or event by event basis.
Please get in touch, we’d love to hear from you.